I appreciate that fuller explanation Alex and agree with the premise. This will surely be a time will tell scenario though. The best technology doesn't always win as we have seen many many times. Sometimes it's simply a matter of how many people accept a certain technology that rules in the end even though that technology may not be the best.

Sure adobe wants their DNG format to be standard - but will the masses accept that standard? Or will they simply use RAW or a version of RAW that MAY become accepted by all? It's a crapshoot at this point....and a newer technology may still come out in the near future.

But for now, as 2 of us in this thread have attested to, MANY photographers (pro and advanced amateurs) haven't even heard of DNG. That does not bode well for it becoming 'the' standard at this point in time, despite its advantages over RAW which almost all pros and advanced amateurs have heard of and use regularly.

Thx

Marko