At first glance I like the overall look. The text is OK, but could be a little bigger. The individual shots seem technically OK(DOF, Composition,Focus,Exposure). The colours are good, except I think the strawberries could be redder.

But as you suspected the fruit look a bit old. The citrus look a little dried out. There is a prominent bruise on the main strawberry, and the grapes look like they need a wash as they are a bit white. The grapes in the grapefruit are a bit of a distraction. I noticed them before I read your question regarding them.